» Adam

Adam Blog Posts

Cheaters never win, in love and reputation

Angela Carmichael

September 17, 2015

As FleishmanHillard in Toronto prepares to unveil our latest Authenticity Gap research results on September 22, the need to take stock of how reputations and brands are made and lost has never been more obvious. In today’s connected world, public...

Protecting Corporate Reputations with the Investment in a Cybersecurity Team

Janet Robinson

September 16, 2015

All too often in the age of digital communication, corporations are faced with cyber security attacks that lead to data breaches involving loyal customer’s secure financial and identity information. When these cybersecurity attacks become public, the reputation of the corporation...

Cybercrime – from the IT Department to the Boardroom

Brian West

September 8, 2015

Where we shop and what we purchase, to how we travel to work, we constantly give up personal information for the sake of convenience – the Internet of Things (IOT) has effectively made mines out of our mobile phones for...

Cannes – The short and long of it. From Lions to Elephants.

Rachel Catanach

August 26, 2015

The dust is settling following the 2015 Cannes Lions International Festival of Creativity. The winners of the coveted gold Lions were decided following a marathon judging effort. The results were then dissected amidst a whirlwind of backchat and canapés. Among...

Who Says What You Say?

Paul Dusseault

August 3, 2015

Marshall McLuhan’s mantra, “The medium is the message” is never so on display as in the selection of a spokesperson in times of crisis. Nor is the Authenticity Gap – the delta between an organization’s behavior and the public’s expectation....

Authentic sponsorship – a win for athletes, fans and internal teams

Leslie Walsh

June 15, 2015

Two exciting events dominated women’s sport last week – the FIFA Women’s World Cup kick off and, perhaps lesser known, the KPMG Women’s PGA Championship. And while FIFA continues to inspire debate around ethics and equality in sport, KPMG’s backing...

From Know Thyself to Be Thyself. Proust Questionnaire first step to enlightenment

Rachel Catanach​​​​​​

April 29, 2015

Every CEO should have a go at answering the Proust Questionnaire. You know the one. It forms the basis of Vanity Fair’s inside back page and has questions like: What is your greatest fear? Which words or phrases do you...

If the shoe fits and looks great, do ethics really matter?

Leslie Walsh​​

April 28, 2015

I recently purchased a suit from the Canadian apparel company Judith & Charles. I was drawn by the cut and fabric, and sold on fit and price – at 30 per cent off, it was a steal. Days later, when...

The Power of the POV

Nick Andrews​

April 15, 2015

I was talking to a friend last week who was vexed. Why, he wondered, was his colleague, a man with over 40 years of experience in his sector, so reluctant to express a point of view? He clearly had one....

Expectation Leaders move beyond disruptive innovation by truly understanding what customers want

Betsy Neville

March 25, 2015

Netflix revolutionized the TV Industry. Chipotle promises “Food with Integrity.” CVS banned tobacco product sales company-wide. Starbucks introduced free Wi-Fi at all stores. PayPal paved the way for mobile payments and IKEA introduced furniture to charge your phone. These companies...

Critical Corporate Reputation Builder…The Voice of Employees

Janet Robinson

March 16, 2015

Many words of advice have been written on the subject of reputation and on the critical factors that contribute to the development of a world class corporate reputation. A list of these factors often include mission, core values, product or...

Five Tips for Corporate Leaders in the Year of the Goat

Rachel Catanach

March 5, 2015

February 19, 2015 heralded the beginning of the Year of the Goat. Whatever your views on the Chinese zodiac signs, the start of the new year is an opportune time for companies to reflect on their own predictions for the...

You Have Been Measuring the Wrong Things

Jake Rosen

February 23, 2015

Public relations and communications professionals not only safeguard the reputation of brands, but they also have the important job of helping to shape the ever-evolving, external perception of brands. In order to show a brand where they need to go,...

The Power of Propaganda

Nick Andrews

February 19, 2015

A while ago I visited the British Library in London and caught an excellent exhibition called “Propaganda: Power and Persuasion.” At it, multimedia displays covered everything from the use of propaganda to demoralise the enemy during wartime, to its use...

Crowdsourced Opinions vs Expert Knowledge

Holly Stark

December 15, 2014

Planning a recent vacation led me to a multitude of online reviews. I combed through Trip Advisor for hotel appraisals, Chowhound, Eater, and Yelp for restaurant reviews, and local city-centric sites for cultural offerings. Crowdsourced opinions are a boon to...

Communication Challenges for Organizations with International Scope

Darío Cutín

November 14, 2014

Companies and institutions from Latin American countries with an international presence, or with expansion plans, face major communication challenges that need to be adequately addressed, as they can impact the results of their global ventures. However, organizations often rely on...

The Responsibility that Comes with Power

John Onoda

October 8, 2014

This is an excerpt from remarks John Onoda recently made at a meeting of The Arthur Page Society, an organization comprised of the heads of communications at Fortune 500 companies, CEOs of major PR agencies and leading PR academics. Public...

Fooling Ourselves

Marc Lepere

September 10, 2014

Last week Professor Alexis Jay issued her report into the scandal of child-sex abuse in Rotherham, in the North of England. It is shocking reading; 1,400 children were sexually abused in the town over 16 years and it is overwhelmingly...

It’s time for brands to renew their marriage vows

Rachel Catanach​

August 12, 2014

I’ve just attended a wedding in Butterwick, Lincolnshire. It was an opportunity to experience the pastoral English countryside, eat the locally famous sausages and plum bread, and catch up with friends from Hong Kong and the UK. During the wedding...

Big Data science and the art of reputation management

John Onoda

August 5, 2014

The art of reputation management rests on the skills of communications professionals, the tools at their disposal and the raw material they have to work with. In the early days of public relations, the skills were mostly journalistic; the tools...

The Communications Conundrum

Nick Andrews

July 22, 2014

I’ve said it before and I’ll say it again: Communications is not, intellectually, very complicated. It’s not like quantum physics or complex neurosurgery, for example, and very few of us have PhDs. But despite this, communications is very rarely done...

“Do as I say, not as I do” leadership model recipe for disaster

Rachel Catanach

July 14, 2014

Recently on the front page of the Financial Times, there was an article about an internal video sent out to Deutsche Bank traders by Colin Fan, the co-head of the global investment bank. The video included a severe warning to...

It does matter what they think

Terri Larson

July 7, 2014

Perception is reality. This is a paradigm I face daily in my work at Enbridge, one of North America’s largest oil and gas pipeline companies. Negative perceptions make effective communication challenging and can make the difference between a successful project...

Managing reputation in the shark tank

John Onoda

June 19, 2014

You need a stopwatch nowadays to measure the time between an issue arising and some pundit, blogger, third-party expert, politician or garden-variety idiot expressing an opinion either through social media or via some news outlet. The attacks start almost instantly...

Tell me a story

Nick Andrews​​​

May 28, 2014

Anyone who has children, as I do, will at some point have received the request to “tell me a story.” Stories are a fundamental part of being human. In days of mass illiteracy, stories were the way in which society...

Courting China

Laura Tyson​​​​

May 20, 2014

“Welcome. Your reputation precedes you.” Not perhaps the words you want to hear uttered on your first meeting with the prospective in-laws or your new boss on the first day of a new job. They may as well say “We’ve...

Hello emotion, goodbye Mr. Spock

John Onoda

May 2, 2014

To me, corporate communications has always been a field where “Star Trek’s” Mr. Spock could excel because it requires rigorously rational, strategic thinking. It’s a science that involves pragmatically balancing stakeholder perceptions and responses in ways that support business outcomes....

Longing for the days of William Saffire

Anne McCarthy​​

April 24, 2014

I miss William Saffire. I miss the passionate discussions about the English language. I miss the fervent debates about the meaning of words and phrases. In a world where everyone can be a publisher and virtually everyone has the ability...

Communicator 3.0

Nick Andrews​​​​​​​​​​​​

April 11, 2014

Not so long ago, I sat on a panel at a conference in Prague (yes, I know, tough life). Anyway, the subject was “The Communicator 3.0.” What, therefore, does the next generation of communicator look like? Will we be different,...

What brands can learn from literature

Rachel Catanach​​​​

March 21, 2014

The story of “The Old Man and the Sea” is a compelling tale of triumph over adversity. Ernest Hemingway takes us on a journey where the protagonist, Santiago, battles it out with a huge marlin. The story is not just...

The reputation of the communications function inside the organization

John Onoda​​

March 14, 2014

Inside the corporations that aren’t near the top of Fortune’s Most Admired list — in other words, at most businesses — a commonly asked question is “What program can we do to be among the companies that get all the...

Lessons from Ozymandius

John Onoda

January 21, 2014

Lessons from Ozymandius I met a traveller from an antique land Who said: Two vast and trunkless legs of stone Stand in the desert. Near them, on the sand, Half sunk, a shattered visage lies, whose frown, And wrinkled lip,...

My friendly (Big) Brother

Nick Andrews

January 3, 2014

As a Brit, I’m not all that enamoured of conspiracy theories. Raised on a seemingly endless stream of government mishaps, as a nation I think we believe more in ‘cock up’ than conspiracy, unable to credit any government department with...

Ho Ho Ho

Nick Andrews

December 10, 2013

As the holiday season approaches, it is worth considering how that great mainstay of Christmas cheer, Santa Inc, has managed to maintain its stellar reputation after literally decades at the top. Seen through the prism of the nine drivers of...

How far does corporate responsibility go?

Betsy Neville

November 25, 2013

Do companies have a responsibility beyond their core business to ensure the individual health and well-being of people? Clearly companies should do no harm to their employees and consumers. Today the question extends to whether or not it is the...

Can corporate reputation lessons be found in global affairs?

John Onoda

November 14, 2013

When I see North Korean dictator Kim Jong Un relying on Dennis Rodman to establish his credibility with the American public, read that Venezuela’s leader has tried to influence national elections by moving Christmas to November, and hear reports that...

To Get Real Results, Go Beyond Corporate Responsibility

Michelle Mulkey

November 7, 2013

This changing CSR climate is why we at FleishmanHillard are challenging our clients to do more than just “check the box” and go beyond responsibility to drive real reputational results. FleishmanHillard’s CSR Practice approaches this work with the dual goal...

No more “rearranging the deck chairs”

Anne McCarthy

October 31, 2013

Not too long ago, corporate re-orgs were sarcastically referred to as ‘rearranging the deck chairs on the Titanic.’ Rather than taking decisive actions to eliminate waste and upgrade capabilities, many reorganizations simply amounted to ‘work arounds’ that were short on...

Chinese market investors need to know

Patrick Yu

October 28, 2013

Many people think that emerging markets are an asset class, which is a common misconception. Unless you are buying emerging market ETFs or mutual funds, equities in different emerging markets and China are very unique. It is similar to investing...

Office Politics and Corporate Reputation

John Onoda

October 9, 2013

Just talking about office politics leaves an unpleasant taste in some peoples’ mouths, which may explain why many are slow to learn that corporate communicators must have political influence to protect and strengthen corporate reputations. In some of the most...

Compliance shouldn’t be a dirty word

Rachel Catanach

October 2, 2013

With the Chinese government’s crackdown on drug companies, sales and profits and even the staff morale of the companies under investigation are under threat. Hong Kong-listed Chinese pharmaceutical company Sino Biopharmaceutical is the latest to be affected with its shares...

How do others do it?

Harald Simons

September 25, 2013

Authentic companies usually don’t care how others do it – they focus on how they can do it. Taking some liberties with Robert Benchley’s Law of Distinction, it would read: “There are two kinds of companies in the world, those...

Do the Maths

Nick Andrews

September 17, 2013

I often find myself having to explain what we do to rooms full of empirically-oriented people. Engineers, in particular, can be tricky, tending to regard communications as, at best, a black art and, at worst, actively and terminally fluffy. Under...

What do we value more: Capability or Character?

Marjorie Benzkofer

September 4, 2013

Flying at an altitude of 35,000 feet is a good place to sort out the confounding. That’s where I was this week musing about a conversation with a client who fervently pointed to Walmart as an example of a company...