» Katherine Vejchoda

Katherine Vejchoda Blog Posts

Lest We Forget: Learning the Lessons from the COVID-19 Crisis

Brian West

March 20, 2020

While it may be too soon to talk about recovery, we will return to Business As Usual (BAU) from COVID-19, whatever form that BAU may take. So it is the right time to be capturing the lessons learned from this...

Six Things to Consider Before You Send That Blast Email Update …

John Armato

March 19, 2020

Six Things to Consider Before You Send That Blast Email Update … March 19, 2020 Share by John Armato People are inundated with COVID-19 updates from nearly every organization they’ve ever interacted with. The less value those emails bring, the faster...

Effective Communications in a Virtual Environment

Sophie Scott

March 18, 2020

Tips for how to get your message across while employees, customers and partners work through the COVID-19 pandemic Against the background of the global COVID-19 pandemic, all communicators understand the need for clear, concise, consistent communications. This is critical with...

Navigating COVID-19: A Test of Reputation and Reality

Rachel Catanach

March 17, 2020

2020 may be remembered as the year that the world changed irrevocably due to the COVID-19 pandemic. The year when working from home (WFH) became the norm rather than the exception. The year when holding virtual events became an expertise....

CEO Communications: Beyond Policies and Practices

Marjorie Benzkofer

March 16, 2020

As the COVID-19 pandemic sends shockwave after shockwave through the business world, leaders are scrambling to communicate how their organization is staying in front of the crisis to maintain the health and safety of employees and customers. But that is...

Navigating the Impact of Coronavirus on the 2020 Tech Industry Event Landscape

Michael Steavenson

March 10, 2020

The biggest global story of the moment is undoubtedly novel coronavirus (COVID-19) and as more cases are confirmed globally, concerns are increasing that efforts to contain the virus may not be enough to prevent a worldwide pandemic. Against this background,...

A How-To Guide to Joining the Gender Equality Conversation

Kelsey Rhoney

March 5, 2020

Today, consumers want to connect with brands on a deeper level. As the FleishmanHillard Authenticity Gap findings show, they don’t just want to buy a product or service, they want to connect with brands that support issues that are important to them....

Don’t Make It Personal, CEOs

Diane Poelker

February 18, 2020

Consumers and stakeholders want to know organizations are doing more than turning out new and shiny products for sale. It’s part of the new job description for CEOs — they must address the ways real-world issues and the seemingly endless...

Don’t Let Data Become a Dirty Word

Sophie Scott

January 8, 2020

Technology, and the vast scores of data underpinning our every interaction and transaction, has unquestionably made our lives better, more efficient and more fulfilled. Yet in recent years, the drawbacks have become glaringly evident, too. Privacy invasions. Misuse or outright...

What is a company for?

Rachel Catanach

January 7, 2020

Around a month ago, 181 of the US’s top CEOs showed a remarkable moment of unity. The Business Roundtable is a powerful lobbying group led by JPMorgan Chase’s Jamie Dimon. It’s a group of people not generally known for social...

Societal Themes Shaping 2020

Bob Axelrod

December 17, 2019

She’s not old enough to drive a car in her hometown of Stockholm, but that didn’t keep teen climate activist Greta Thunberg from gracing the cover of Time as its youngest-ever Person of the Year or getting nominated for a Nobel Prize. Time described...

Telling a Complete Brand Story

Mandy Levings

December 11, 2019

Brands often struggle to tell a complete story. It’s even more challenging to tell a story that inspires consumers to sit up and listen – let alone act or change behavior as a result of said story. Does a brand...

The Perils of Pollyanna: Communications in a polarized and politicized academic environment

Brendan Streich

October 24, 2019

“It’s going to be a great year!” It’s an all-too-common phrase included in nearly every university president’s welcome email or convocation speech, in social posts and tweets, on the lips of every professor each fall. But the 2019-20 academic year...

What Makes a Company a Great Place to Work Might Not Be What You Think

Josh Rogers

October 22, 2019

It wasn’t long ago when employers faced a barrage of feedback from employees — and potential employees — about the critical importance of flexibility in the workplace. Interestingly, of the issues we asked about in this year’s “Authenticity in Action”...

Food and Beverage Companies – Are We Doing It Wrong?

Cameron Shields

October 15, 2019

In the food and beverage industry, it’s no surprise that better value is the No. 1 consumer expectation and makes up almost one quarter of all expectations within the industry. But as companies have been chasing new ways to deliver more for less, have they missed a...

How Do Brands Win the Hearts and Minds of Consumers in a New Space?

Candace Peterson

October 7, 2019

For a brand to enter a new space, it needs to set itself apart from the competition. Historically, this might have meant a pizza company with faster delivery. Or, a new brand of gum with flavor that lasts five times...

Authenticity, Action and the Age of Employee Activism

Bia Assevero

October 1, 2019

Climate change dominated conversations last week during the UN General Assembly in New York, with Greta Thunberg’s speech demanding leaders do better capturing headlines all over the world. Also capturing headlines with increasing regularity are employees publicly challenging their employers...

Focused on Products and Services? You’re Only Half Right

Paul Vosloo

September 27, 2019

The relationship between corporate brands and customers has changed dramatically over the past decade. Today’s audiences are no longer just passive consumers. They want to be part of the conversation — and are increasingly vocal in their expectation that businesses...

Consumers Care About People, Not Products

Kristin Hollins

August 29, 2019

Imagine for a second, you look at a tag or a label on a box and it tells a different kind of story. It’s not about what’s IN the box. It’s about HOW what’s in the box was created and...

Consumer Expectations Are Ramping Up, but Companies Need to Know When to Step Up

Elizabeth Borrelli

August 26, 2019

We live and work in a world where a single tweet can trigger significant reputational damage — to people and to brands. That’s partly because social media and other technology help information and ideas spread around the world faster now...

The Authenticity Gap

Marjorie Benzkofer

August 19, 2019

Think about the last decision you made about something you knew would impact your organization’s reputation. Was it based on years of experience and good instincts? If so, you likely missed the mark. For years, we have forged our craft...

No Guts, No Thank You

Emily Frager

January 23, 2019

There is no time more telling about the health of a company’s values then when an issue or crisis lands at the door. Whether a product fail, an executive misconduct, or a service break down – it’s surprising how many...

The Increasing Importance of Accountability and Expectation Setting

Natasha Kennedy

January 9, 2019

While I am passionate about accountability and expectation setting, I haven’t always understood them. Once, when I was young, I was supposed to be watching my brother, but instead, I was on the phone for an hour talking to my...

Five Steps to Finding a Footing in Zero Gravity

Ashley Blaker

December 3, 2018

FleishmanHillard recently released research on the growing expectation that businesses engage in societal issues. We called it Navigating Zero Gravity because of the challenges associated with taking a stand when there’s seemingly no solid ground. The findings describe a new normal in reputation management,...

The Authentic CEO

Dominic Pendry

October 30, 2018

The pressure on CEOs has never been greater. No more is it enough to be cheerleader-in-chief for the company’s stock, visionary to its people, or strategist and coach to the leadership team. New research by FleishmanHillard finds that we expect chief...

Listen to Outrage

Kristin Hollins

October 22, 2018

Listen to Outrage It’s hard to listen — to really hear people — when they’re angry … and yet, it is so important to the work we do. It’s hard to pinpoint the issues and be reasonable when it seems...

Navigating Zero Gravity

Marjorie Benzkofer

October 8, 2018

How do companies speak out on issues, but not alienate their customers and employees? Explaining the motive matters. You may not call it “zero gravity,” but you likely know what it feels like. Zero gravity is a place a lot...

Closing the Gender Gap by Closing the Confidence Gap

Natalie Freeman

August 13, 2018

As a 20-something woman in business, self-doubt is the devil on my shoulder. I’m “too young to speak in a meeting,”  “too inexperienced to critique the standard approach,”  “too unproven to meet the client,” etc. But the smart, confident, accomplished...

Viewpoints: Hong Kong’s renaissance starts with creativity

Rachel Catanach

February 6, 2018

This year’s Davos has been and gone. While the headline act was president Trump’s America first speech, the meeting’s theme of “Creating a shared future in a fractured world” was designed to recapture some of the high ground lost last...

What trends do you see on the horizon for communicators and for the PR profession in 2018 and beyond?

Paul Dusseault

January 5, 2018

The number of Americans expecting corporate leaders to weigh in on social issues is surging. We counsel CEOs leading companies who have been flummoxed by investors, customers and their own employees, demanding to know ‘where the company stands’ on immigration...

Is Authenticity Overhyped?

Kristin Kryway Hollins

December 1, 2017

Authenticity. It’s officially a buzzword, and an important one at that. I recently attended several industry events, and authenticity was the subject of many conversations, and for good reason. People are hungry for real-ness. We seem to be yearning for...

Best Practices for Engaging Employees in Cybersecurity

Holly Anderson

September 26, 2017

When companies take a check-the-box approach to educating and engaging their employees in their cybersecurity efforts, they make a critical mistep. More than half of all breaches can be linked to insiders. These mistakes can be costly to an organization’s...

5 Steps to Protect Brands From Employees’ Controversial Politics

Pia Singh

September 12, 2017

U.S. business leaders are facing “new kinds of pressure from within—from employees who expect their company to stake out positions on numerous controversial social or economic causes, and from board members concerned with reputational issues,” a NY Times article says....

Authenticity in an uncertain world

John Saunders

August 14, 2017

A great story, beautifully crafted and well told, will engage and enrich even the toughest audience. But get it wrong and you will feel a surge of disappointment that will cost you dearly. The newly released 2017 Authenticity Gap study...

CSR has a PR problem, and it’s not going away

Paul Afshar

August 2, 2017

It took only three days for the first corporates to step up to fill the vacuum left by Donald Trump’s exit from the Paris accord. Silicon Valley spoke first, followed by a chorus of CEOs, from Elon Musk to Jeff...

Outspoken CEOs and Tweeting in the Time of Trump

Elizabeth Borrelli

May 19, 2017

The first 100 days of the new U.S. political administration has continued to be a significant period of change for CEOs as they learn how to adapt to the new environment and how to reassure both consumers and employees that...