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Does United Airlines really have a PR problem?

Angela Carmichael

April 12, 2017

Two days have passed since the now-infamous United Airlines incident and as professional communicators, it is important to glean as many lessons as possible from this disturbing event. The most important point I want to address is that the overwhelming...

Companies Need to Plan for Handling a Cybersecurity Breach

Angela Carmichael and Imran Ahmad

March 27, 2017

Our shift to a digital society has seen the emergence of a new kind of crime: stealing data and attacking company networks, whether for financial gain, to send a political message, or sometimes simply to prove a point. Not surprisingly,...

Communicating a Data Breach: Choose Your Words Carefully

Leslie Walsh

March 17, 2017

Cyber connectivity has enabled companies to understand and interact with consumers in a far more sophisticated way than ever before. At the same time, hackers are increasingly upping the ante with schemes and full-blown attacks that are becoming impossible to...

The Asian Century: An opportunity for innovation over isolationism

Rachel Catanach

February 27, 2017

In the words of Bob Dylan: The Times They Are A-Changin’. Last year delivered two historic changes in the West: Brexit and the election of President Trump. The implications for international tax, trade and immigration are great. But from the...

Election Spotlight Brings CEOs Into the Forefront

Elizabeth Borrelli

February 26, 2017

The chief executives of big companies are always keen to promote their companies and their brands in the media. But in the fourth quarter of 2016, the outcome of the presidential election gave CEOs even more to talk about in...

What Is the Responsibility of an Organization for the Facts It Puts Into the Public Domain?

Peter Verrengia

February 17, 2017

For the past 40 years, I would have expected to answer this question in this one sentence: “All audiences have a reasonable expectation that an organization is responsible for the facts it puts into the public domain.” For clarity, I...

Are Your Symbols In Sync With Your Story?

Leslie Walsh

December 13, 2016

Last week, the Bank of Canada announced that beginning in 2018, Viola Desmond’s likeness will appear on our currency. An icon of the human rights and freedom movement who defiantly refused to leave a whites-only area of a movie theatre...

How does your CEO compare?

Betsy Borrelli

December 12, 2016

How do CEOs communicate compared to their peers? Our own Betsy Borrelli describes our just released Q3 report. As CEOs increase their public profile, how do they communicate compared to their peers and CEOs in other sectors? What are they...

Preparing Your CEO for the Role of Senior Statesman

Marjorie Benzkofer

December 5, 2016

There is a need for a stronger voice of leadership in the C-Suite, but many executives struggle to articulate how and why their business matters to society. As communicators, we must be better prepared to help guide these executives to...

Is NGO Scrutiny Reducing Supply Chain Transparency?

Laura Tyson

November 16, 2016

NGOs play a vital role in regulating and holding brands and retailers to account, especially when it comes to the transparency of their supply chains – but are their radars locked onto the wrong targets? In the past decade the...

Build a Brand Reputation with Effective Cause Marketing

Janet Robinson

October 31, 2016

We live in a time of advertising disruption with ad free digital destinations, ad blocking and banner advertising blindness. In addition, traditional advertising platforms are utilized but exceptional breakout creative execution is a must in order for messaging to stand out....

Millennials Rise to Power in Hong Kong

Elizabeth Fung

October 5, 2016

The outcome of the 2016 Legislative Council Election has not only affirmed the power of Millennials in social mobilization, but also their influence at home. The dust has settled on the floor of the Legislative Council, more succinctly known as...

The Age of the Media Artisan

Rachel Catanach

October 3, 2016

I cringe when I see the word artisan.  It’s over-used and applied liberally when there is no evidence of real craft.  I saw a large property company recently claiming their development was artisanal and the mind boggled. However, it is...

Is your reputation 2017 ready?

Nick Andrews

September 22, 2016

Reputation. Every company has one, like it or not, and almost everyone would agree that reputation is a business asset. Many business leaders, however, particularly within SMEs, are leaving the management of their reputation to accident. At best, this is...

Spontaneity, Community, and Subtlety in Digital Content

Adam Reichmann

September 21, 2016

As a creative director attending a digital marketing conference, I felt a little bit like a jazz musician at an orchestra conductor convention. I knew generally what was going on, but it was not really my world. As a result,...

How PR Pros Can Turn Smart CEOs Into Dynamic Communicators

Jack Modzelewski and J.J. Carter

March 29, 2016

Corporate directors and shareholders assess performance primarily on business and financial results. They also have an obligation to evaluate leaders, particularly chief executives, on their ability to inspire organizations to achieve great feats, such as rallying people to make game-changing products...

Three Qualities PR Professionals Can’t Afford to Lose – and Two They Need to Gain

Rachel Catanach

February 18, 2016

My husband was a great fan of David Bowie and really grieved for him when he died. When he heard the news he changed his Facebook profile picture to his favourite Bowie image and played his music every night for...

Perfect Your Prose: Learn to Write Well. But Why?

Paul Dusseault, APR

February 2, 2016

The admonition to “write well” is the wallpaper of counsel to young PR professionals — ubiquitous, but unnoticed. Missing from a lot of the figurative flogging is a reason (beyond the obvious) to lean in to the task of improving...

The Importance of Public Relations Involvement in Native Advertising

Janet Robinson

January 15, 2016

Native advertising has become one of the most popular forms of advertising in recent years and shows no signs of losing popularity with advertisers and audiences. Publishers and producers in print, digital and broadcast have invested time and money to...

A truth well told…PR professionals should keep the art of writing alive

Rachel Catanach

November 18, 2015

Content marketing specialists seem to be the new “job du jour”. Every creative and communication firm wants one and those that have them claim that their person can create gold from straw. For PR professionals, now is the time to...

Why is Progress around Corporate Reputation So Slow and Uneven?

John Onoda

August 20, 2013

For decades, top corporate and agency PR professionals fought to convince CEOs and chairmen of large organizations that: Corporate reputation is real It has a significant impact on current and future success. They won. Today leaders in the private and...

Shifting Sands: Using Corporate Responsibility to Protect Corporate Reputation in China

Rachel Catanach

August 6, 2013

When sales at KFC stores in China collapsed by nearly a third earlier this year, experts wondered if the company, which is owned by Yum! Brands, was losing its touch in the market. Many argued that the company that delighted...

Corporate Communications – Avoiding a Crisis of Confidence

Betsy Neville

August 2, 2013

A recent Wall St. Journal opinion piece by Gerald F. Seib calls out the “Crisis of Confidence” in government. His is a familiar theory on expectations and their relationship with disapproval. Seib’s commentary on what happens when government does not...

Back to the future: Protocols for the 21st Century

Anne McCarthy

July 30, 2013

Not sure when it happened.  I think it was somewhere between the Clinton-Lewinsky scandal and the advent of Web 2.0.   Business manners are no longer “in” and protocols are definitely “out.” Don’t get me wrong.  I love the informality of...

Do You Have Your Licence?

Nick Andrews

May 31, 2013

Do you remember getting your driving licence? The thrill of having passed and the promise of the open road. Wonderful, wasn’t it? Of course, it didn’t mark the point at which you could drive. You developed the ability to drive...

The End of Management by Accident

Nick Andrews

May 21, 2013

How many of the people we work with have the title “Communications Director” or “Communications Manager?” It must be hundreds if not thousands of them. The conceit here, of course, is that communications can be ‘managed’ or indeed ‘directed’ in...

Transparency? It’s Not Clear At All.

Nick Andrews

May 6, 2013

Is there no end to our appetite for information? Seemingly not. The consequence of so much information swilling around, available 24/7 at a push of a couple of buttons, is not that we are sated. In fact, it is quite...

The Importance and Benefits of Authentic Leadership

Janet Robinson

April 4, 2013

In an era of increasing stakeholder cynicism and scrutiny of brands, corporations and leadership, effective leaders recognize early on that an intense focus on corporate authenticity is as close to the proverbial silver bullet as you can get. In my...

The Page Society: Authenticity Remains ‘Coin of the Realm’ For Successful Leaders

Roger Bolton

April 3, 2013

In 2007, the Arthur W. Page Society published our first report on the changing role of the chief communications officer in light of a radical transformation of the business environment. The report was called The Authentic Enterprise. It observed that...

Authentic Leadership: Four Qualities Francis I Will Need as a CEO

James S. O'Rourke

April 2, 2013

As Jorge Mario Bergoglio assumes his position as the 266th pontiff to occupy St. Peter’s chair in the Vatican, he can be certain of at least a few things: first, no CEO in the world will receive more scrutiny; second,...

Why Net Promoter Scores are NOT Good Measures of Your Reputation

Marjorie Benzkofer

March 30, 2013

Do you have a single relationship in your life where you could ask just one question and fully understand the current mindset of that person? Why then do companies rely so heavily on a single, “silver bullet” question to measure...

Working Out Loud

Nick Andrews

March 28, 2013

The other day, at a seminar, I heard someone remark that companies increasingly had to start ‘working out loud.’ To me, this summed up the biggest change facing corporate communications in a generation. Many people have titles like “Communications Director”...

When M&A Make Brand and Reputation Collide

Betsy Neville

March 20, 2013

There is no time the collision between brand and reputation becomes more apparent than during a merger or split. What a company says and does during this delicate period of uncertainty can make or break the success of the transition...