» 2016

2016 Blog Posts

Are Your Symbols In Sync With Your Story?

Leslie Walsh

December 13, 2016

Last week, the Bank of Canada announced that beginning in 2018, Viola Desmond’s likeness will appear on our currency. An icon of the human rights and freedom movement who defiantly refused to leave a whites-only area of a movie theatre...

How does your CEO compare?

Betsy Borrelli

December 12, 2016

How do CEOs communicate compared to their peers? Our own Betsy Borrelli describes our just released Q3 report. As CEOs increase their public profile, how do they communicate compared to their peers and CEOs in other sectors? What are they...

Preparing Your CEO for the Role of Senior Statesman

Marjorie Benzkofer

December 5, 2016

There is a need for a stronger voice of leadership in the C-Suite, but many executives struggle to articulate how and why their business matters to society. As communicators, we must be better prepared to help guide these executives to...

Is NGO Scrutiny Reducing Supply Chain Transparency?

Laura Tyson

November 16, 2016

NGOs play a vital role in regulating and holding brands and retailers to account, especially when it comes to the transparency of their supply chains – but are their radars locked onto the wrong targets? In the past decade the...

Build a Brand Reputation with Effective Cause Marketing

Janet Robinson

October 31, 2016

We live in a time of advertising disruption with ad free digital destinations, ad blocking and banner advertising blindness. In addition, traditional advertising platforms are utilized but exceptional breakout creative execution is a must in order for messaging to stand out....

Millennials Rise to Power in Hong Kong

Elizabeth Fung

October 5, 2016

The outcome of the 2016 Legislative Council Election has not only affirmed the power of Millennials in social mobilization, but also their influence at home. The dust has settled on the floor of the Legislative Council, more succinctly known as...

The Age of the Media Artisan

Rachel Catanach

October 3, 2016

I cringe when I see the word artisan.  It’s over-used and applied liberally when there is no evidence of real craft.  I saw a large property company recently claiming their development was artisanal and the mind boggled. However, it is...

Is your reputation 2017 ready?

Nick Andrews

September 22, 2016

Reputation. Every company has one, like it or not, and almost everyone would agree that reputation is a business asset. Many business leaders, however, particularly within SMEs, are leaving the management of their reputation to accident. At best, this is...

Spontaneity, Community, and Subtlety in Digital Content

Adam Reichmann

September 21, 2016

As a creative director attending a digital marketing conference, I felt a little bit like a jazz musician at an orchestra conductor convention. I knew generally what was going on, but it was not really my world. As a result,...

How PR Pros Can Turn Smart CEOs Into Dynamic Communicators

Jack Modzelewski and J.J. Carter

March 29, 2016

Corporate directors and shareholders assess performance primarily on business and financial results. They also have an obligation to evaluate leaders, particularly chief executives, on their ability to inspire organizations to achieve great feats, such as rallying people to make game-changing products...

Three Qualities PR Professionals Can’t Afford to Lose – and Two They Need to Gain

Rachel Catanach

February 18, 2016

My husband was a great fan of David Bowie and really grieved for him when he died. When he heard the news he changed his Facebook profile picture to his favourite Bowie image and played his music every night for...

Perfect Your Prose: Learn to Write Well. But Why?

Paul Dusseault, APR

February 2, 2016

The admonition to “write well” is the wallpaper of counsel to young PR professionals — ubiquitous, but unnoticed. Missing from a lot of the figurative flogging is a reason (beyond the obvious) to lean in to the task of improving...

The Importance of Public Relations Involvement in Native Advertising

Janet Robinson

January 15, 2016

Native advertising has become one of the most popular forms of advertising in recent years and shows no signs of losing popularity with advertisers and audiences. Publishers and producers in print, digital and broadcast have invested time and money to...