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2013 Blog Posts

Ho Ho Ho

Nick Andrews

December 10, 2013

As the holiday season approaches, it is worth considering how that great mainstay of Christmas cheer, Santa Inc, has managed to maintain its stellar reputation after literally decades at the top. Seen through the prism of the nine drivers of...

How far does corporate responsibility go?

Betsy Neville

November 25, 2013

Do companies have a responsibility beyond their core business to ensure the individual health and well-being of people? Clearly companies should do no harm to their employees and consumers. Today the question extends to whether or not it is the...

Can corporate reputation lessons be found in global affairs?

John Onoda

November 14, 2013

When I see North Korean dictator Kim Jong Un relying on Dennis Rodman to establish his credibility with the American public, read that Venezuela’s leader has tried to influence national elections by moving Christmas to November, and hear reports that...

To Get Real Results, Go Beyond Corporate Responsibility

Michelle Mulkey

November 7, 2013

This changing CSR climate is why we at FleishmanHillard are challenging our clients to do more than just “check the box” and go beyond responsibility to drive real reputational results. FleishmanHillard’s CSR Practice approaches this work with the dual goal...

No more “rearranging the deck chairs”

Anne McCarthy

October 31, 2013

Not too long ago, corporate re-orgs were sarcastically referred to as ‘rearranging the deck chairs on the Titanic.’ Rather than taking decisive actions to eliminate waste and upgrade capabilities, many reorganizations simply amounted to ‘work arounds’ that were short on...

Chinese market investors need to know

Patrick Yu

October 28, 2013

Many people think that emerging markets are an asset class, which is a common misconception. Unless you are buying emerging market ETFs or mutual funds, equities in different emerging markets and China are very unique. It is similar to investing...

Office Politics and Corporate Reputation

John Onoda

October 9, 2013

Just talking about office politics leaves an unpleasant taste in some peoples’ mouths, which may explain why many are slow to learn that corporate communicators must have political influence to protect and strengthen corporate reputations. In some of the most...

Compliance shouldn’t be a dirty word

Rachel Catanach

October 2, 2013

With the Chinese government’s crackdown on drug companies, sales and profits and even the staff morale of the companies under investigation are under threat. Hong Kong-listed Chinese pharmaceutical company Sino Biopharmaceutical is the latest to be affected with its shares...

How do others do it?

Harald Simons

September 25, 2013

Authentic companies usually don’t care how others do it – they focus on how they can do it. Taking some liberties with Robert Benchley’s Law of Distinction, it would read: “There are two kinds of companies in the world, those...

Do the Maths

Nick Andrews

September 17, 2013

I often find myself having to explain what we do to rooms full of empirically-oriented people. Engineers, in particular, can be tricky, tending to regard communications as, at best, a black art and, at worst, actively and terminally fluffy. Under...

What do we value more: Capability or Character?

Marjorie Benzkofer

September 4, 2013

Flying at an altitude of 35,000 feet is a good place to sort out the confounding. That’s where I was this week musing about a conversation with a client who fervently pointed to Walmart as an example of a company...

Why is Progress around Corporate Reputation So Slow and Uneven?

John Onoda

August 20, 2013

For decades, top corporate and agency PR professionals fought to convince CEOs and chairmen of large organizations that: Corporate reputation is real It has a significant impact on current and future success. They won. Today leaders in the private and...

Shifting Sands: Using Corporate Responsibility to Protect Corporate Reputation in China

Rachel Catanach

August 6, 2013

When sales at KFC stores in China collapsed by nearly a third earlier this year, experts wondered if the company, which is owned by Yum! Brands, was losing its touch in the market. Many argued that the company that delighted...

Corporate Communications – Avoiding a Crisis of Confidence

Betsy Neville

August 2, 2013

A recent Wall St. Journal opinion piece by Gerald F. Seib calls out the “Crisis of Confidence” in government. His is a familiar theory on expectations and their relationship with disapproval. Seib’s commentary on what happens when government does not...

Back to the future: Protocols for the 21st Century

Anne McCarthy

July 30, 2013

Not sure when it happened.  I think it was somewhere between the Clinton-Lewinsky scandal and the advent of Web 2.0.   Business manners are no longer “in” and protocols are definitely “out.” Don’t get me wrong.  I love the informality of...

Do You Have Your Licence?

Nick Andrews

May 31, 2013

Do you remember getting your driving licence? The thrill of having passed and the promise of the open road. Wonderful, wasn’t it? Of course, it didn’t mark the point at which you could drive. You developed the ability to drive...

The End of Management by Accident

Nick Andrews

May 21, 2013

How many of the people we work with have the title “Communications Director” or “Communications Manager?” It must be hundreds if not thousands of them. The conceit here, of course, is that communications can be ‘managed’ or indeed ‘directed’ in...

Transparency? It’s Not Clear At All.

Nick Andrews

May 6, 2013

Is there no end to our appetite for information? Seemingly not. The consequence of so much information swilling around, available 24/7 at a push of a couple of buttons, is not that we are sated. In fact, it is quite...

The Importance and Benefits of Authentic Leadership

Janet Robinson

April 4, 2013

In an era of increasing stakeholder cynicism and scrutiny of brands, corporations and leadership, effective leaders recognize early on that an intense focus on corporate authenticity is as close to the proverbial silver bullet as you can get. In my...

The Page Society: Authenticity Remains ‘Coin of the Realm’ For Successful Leaders

Roger Bolton

April 3, 2013

In 2007, the Arthur W. Page Society published our first report on the changing role of the chief communications officer in light of a radical transformation of the business environment. The report was called The Authentic Enterprise. It observed that...

Authentic Leadership: Four Qualities Francis I Will Need as a CEO

James S. O'Rourke

April 2, 2013

As Jorge Mario Bergoglio assumes his position as the 266th pontiff to occupy St. Peter’s chair in the Vatican, he can be certain of at least a few things: first, no CEO in the world will receive more scrutiny; second,...

Why Net Promoter Scores are NOT Good Measures of Your Reputation

Marjorie Benzkofer

March 30, 2013

Do you have a single relationship in your life where you could ask just one question and fully understand the current mindset of that person? Why then do companies rely so heavily on a single, “silver bullet” question to measure...

Working Out Loud

Nick Andrews

March 28, 2013

The other day, at a seminar, I heard someone remark that companies increasingly had to start ‘working out loud.’ To me, this summed up the biggest change facing corporate communications in a generation. Many people have titles like “Communications Director”...

When M&A Make Brand and Reputation Collide

Betsy Neville

March 20, 2013

There is no time the collision between brand and reputation becomes more apparent than during a merger or split. What a company says and does during this delicate period of uncertainty can make or break the success of the transition...