It’s Time for Convergence of Marketing and Communications
Marketing and communications have long stood in separate silos with different goals, strategies and programming tracks. But with digitization, “autonomous silos are simply no longer viable,” states the Harvard Business Review, echoing growing acknowledgement of the benefits of tightly coordinated efforts between groups. A combination of Branding and Reputation produces stronger results than either of the two individually, yet a sizable portion of companies have yet to link these efforts through digital and social media.
Read more about the mega-trend of marketing and communications convergence in the insights-packed infographic below and watch for more information on this topic in future posts.