Paul Vosloo is Senior Vice President & Partner of Reputation Management, FleishmanHillard.

You can reach him at​​

Day 6:

Your Change Initiative Will Probably Fail.
The No. 1 Reason? Your Employees.

The speed of change in the world through technology, market forces competition and beyond necessitates that organizations adapt or die. “The only constant is change,” Greek philosopher Heraclitus said. So it’s disturbing that research shows that 75 percent of transformation initiatives fail – not because the strategy or core direction was flawed, but because employees resisted change.

Organizations too often gloss over the reality that change is a people process, and that the table must be set for their buy-in and behavioral support as the personification and agency of the shift.

Watch a recording of the webinar below, to learn how to align behavior and the everyday actions of hundreds and thousands of individuals tasked with delivering change.​