Kris Balderston is the General Manager of FleishmanHillard D.C. and the Global Leader of the Public Affairs practice at FleishmanHillard.You can reach him at

Elizabeth Cook is a Senior Vice President & ​Partner of Public Affairs at FleishmanHillard.You can reach her at​​

Day 12:

The New Public Affairs

The notion that corporations should operate in ways that not only generate profits but also sustain the societies in which they operate has been advancing in the developed world for over a century. Read more…

In capitals around the world, political dynamics, lack of resources and enforcement challenges are making it increasingly hard to rely solely on legislation and regulation to advance solutions to critical social and policy issues. Nonetheless, both companies and activists still want to get things done. In this new world of public affairs, the partnerships and the pressure developing directly between the private and NGO sectors are offering new levels of opportunity, and creating new sets of risks.

Click the play button below to listen to the podcast as Kris and Elizabeth interview colleagues from around the globe including;​ Rachel Catanach (FH Hong Kong), Yusfu Hatia (FH Mumbai), Aaron McLoughlin (FH Brussels) and James Stevens (FH Brussels)​. You’ll learn how you can partner to achieve your business goals through best practices in creating shared value and cross sector collaboration, and how to protect yourselves from the new trends in direct-to-brand social and customer activism.