Authenticity Gap in the News

Consumers say Pandemic has Changed Their Entire View of the World and Their Own Country, According to FleishmanHillard Study     FleishmanHillard’s TRUE Global Intelligence practice today released the results from its six-country study, COVID-19 Mindset: How Pandemic Times Are Shaping Global Consumers, unveiling how the virus is reshaping our perceptions, behaviors, values and societies. FleishmanHillard Press Release, April 9, 2020

Davos Digest 2020: Issue One               CEOs and consumers at odds over environment and sustainability: A PwC report launched at the Forum shows that CEOs rank the environment and climate change as only the 11th greatest risks to business growth. They would do well to read the FleishmanHillard Authenticity Gap report, which shows that environmental factors rank high among consumers for reasons to support a business., January 22, 2020

AUTHENTICITY GAP REPORT – LEADING WITH IMPACT                            The Authenticity Gap is how FHF looks at reputation through nine drivers. The interesting thing for Steph, however, is that quite often a company will only look at their reputation through the perspective of their product. So, they’ll only think about value for money or how they’re innovating or how their customers are reacting to that product. The CSuite Podcast, January 6, 2020

2019 Review: Top 10 Thought Leadership                                                      FleishmanHillard’s “Authenticity Gap” study—now in its seventh year—identified the most fruitful areas for companies to focus on. The study found that 66% of consumers want companies to show greater purpose and societal impact and 59% now expect companies to stand up on climate and environmental issues—up from 39% in 2018. The Holmes Report, December 16, 2019

3 Employee Advocacy Best Practices That Can Boost Engagement and Retention                                                    According to a global study by PR and marketing agency FleishmanHillard, consumers are three times more likely to trust a company’s employee than its CEO. Skyword, December 10, 2019

Data protection and privacy are vital      FleishmanHillard’s Authenticity Gap study findings related to data security and privacy were featured in the Russian-language Business Daily Saint Petersburg. Marjorie Benzkofer, the firm’s chief strategy officer, highlighted increasing consumer expectations that companies handle consumer data securely and responsibly. Business Daily Saint Petersburg, December 5, 2019

Authenticity in a time of environmental urgency                                                              Many of the industries that drive economies and meet society’s needs do not have the public’s confidence on the environment. And many of the brands that consumers invite into their lives are not meeting their demands on the environment – and risk being viewed as inauthentic for claiming that they do. Communication Director, November 28, 2019

Preparing the financial services sector for 2020—Fleishman outlines comms challenges                                                    As financial services communicators prepare for the uncertain backdrop of 2020, new research from comms giant FleishmanHillard offers a look ahead to the challenges and opportunities that exist for the sector in year to come., November 21, 2019

The authenticity gap: the difference between what companies do and what consumers expect                                          In an age of greater transparency and oversight, and with consumer expectations higher than ever, organisations around the globe continue to face mounting communication challenges, on multiple fronts., October 15, 2019

Authenticity Brands                            Consumers want companies and brands to do the right thing on the big issues, new FleishmanHillard report shows. AmCham HK magazine, October 9, 2019

How the Tech Industry Can Survive the Techlash                                                  When it comes to data security and protection, Americans think it’s nearly as important as healthcare or freedom of speech, according to the 2018 Authentic Insights report. PRNews, October 2, 2019

The MM&M Podcast 9.25.2019: FleishmanHillard’s Anne de Schweinitz MM&M’s Larry Dobrow talks with FleishmanHillard’s global managing director of healthcare Anne de Schweinitz about the firm’s 2019 Authenticity Gap study. She shares trend lines and takeaways for healthcare marketers across categories and geographies. MM&M, September 25, 2019

Global study shows Brazilian companies poorly pictured in customer service  FleishmanHillard presents tomorrow, the Authenticity Gap, an unprecedented study in the country that analyzes how a brand positions itself and how consumers perceive it, its reputation. Brazil did very poorly in terms of customer service. O Globo, September 23, 2019

How Often Should Brands Take a Stand? A new global report by PR and reputation management agency FleishmanHillard sheds light on the societal issues consumers feel most strongly about, as well as how often they feel brands should get involved in addressing those issues. Strategy, September 13, 2019

What Happens When an Apolitical Brand Finally Takes a Stand?                       As communicators know, there is research both for and against brands inserting themselves into controversial political issues. One of the latest comes from FleishmanHillard, adding nuance to the debate.  PRNews, September 9, 2019

Should businesses be paying more attention to CSR?                                 Social and environmental issues are seen as important by consumers, with a growing expectation and demand that business makes a positive impact beyond economics. The Telegraph, September 4, 2019

FleishmanHillard’s Isobel Coney: Why businesses must engage in authentic purpose                                                        Isobel Coney, SVP and partner at FleishmanHillard, discusses the agency’s 2019 Authenticity Gap study and what its findings mean for communicators. Cision Industry News, September 2, 2019

5 Things You Need To Do To Build A Trusted And Beloved Brand: “Don’t borrow culture”                                             If we take a brand risk, it’s always done with the wisdom to know the brand’s reputation is in play — brand and reputation are inextricably linked. What helps guide these decisions is our firm’s global “Authenticity Gap” study (the most recent report published on August 19). Authority Magazine, August 26, 2019

Why Business Roundtable’s Historic Declaration Wasn’t a Fit For Every Company                                                          A clear majority of consumers say corporations should act responsibly, but they don’t think companies can solve the world’s problems or share the same concerns as their customers, according to a recently published study from FleishmanHillard. PRWeek, August 23, 2019

Fleishman survey: Consumers don’t expect corporations to save the world  Instead, respondents want purpose to be related to issues that a company can control. PRWeek, August 19, 2019

Consumers Care More About Issues Than Products                                              Great products alone aren’t enough to guarantee sales. As it turns out, there’s a heightened expectation for companies to take a stand on social and environmental issues if they plan to win the hearts of consumers, according to a recent study by FleishmanHillard. O’Dwyer’s, August 19, 2019

Podcast: The Authenticity Gap Report FleishmanHillard Fishburn’s corporate managing director Steph Bailey joins the Echo Chamber to talk through the agency’s latest Authenticity Gap report. Now in its seventh year, the research looks at the issues that consumers are expecting brands to take a stand on, from data privacy and security to the climate emergency. The Holmes Report, July 29, 2019

Survey: Most Brits more concerned about climate change than Brexit        More than seven in ten UK residents believe that tackling climate change is a more pressing issue for the nation than delivering Brexit, a new survey has found. Christian Aid’s findings echo those of a separate recent survey from global communications consultancy FleishmanHillard Fishburn (FHF), which concluded that climate change is now in the top three issues which consumers expect big businesses to take action on – up from 17th in 2018., July 26, 2019

Survey: Business failing to keep pace with public pressure for climate action The UK public does not believe that big businesses are acting rapidly enough to mitigate or help society adapt to the ‘Climate Emergency’, a new survey has concluded. Conducted by global communications consultancy FleishmanHillard Fishburn (FHF), the ‘authenticity gap’ study asked 1,140 UK residents aged 18-65 for their opinions on business action across ethical and environmental issues, from climate change to data protection., July 18, 2019

Study: Consumers Expect Brands To Take A Stand On Climate Change & Data Security                                                                Data security, data privacy and climate change are the top three business critical issues that UK consumers expect companies to take a stand on, according to new research from FleishmanHillard Fishburn. The Holmes Report, July 17, 2019

Agree or Disagree, Consumers Expect Organizations to Speak Out On Issues that Matter to Them                                        US Report from FleishmanHillard Uncovers it’s How Companies Take a Stand That Determines Their Success. Press release, October 3, 2018