Perfect Your Prose: Learn to Write Well. But Why?

February 2, 2016

By: Paul Dusseault, APR

The admonition to “write well” is the wallpaper of counsel to young PR professionals — ubiquitous, but unnoticed.

Missing from a lot of the figurative flogging is a reason (beyond the obvious) to lean in to the task of improving your prose.

So click here to see the full article for some observations, gleaned from a 30-year agency career, on why good writing remains the ticket to PR success and why, regardless of your maturity in the profession, you should be so intent on continuously improving that you actually do something about it — such as read a book, attend a workshop, expand your vocabulary and (gasp!) study.