Authentic companies usually don’t care how others do it – they focus on how they can do it.
Taking some liberties with Robert Benchley’s Law of Distinction, it would read: “There are two kinds of companies in the world, those who believe there are two kinds of companies in this world and those who don’t.” Arguably, the latter stand a bigger chance of being perceived as authentic. But in extension, do authentic companies also stand a better chance of resolving their issues and crises?
It depends on the alignment of three things: their brand architecture, geographic footprint and corporate culture.
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Harald Simons is a Senior Vice President and Senior Partner for FleishmanHillard Amsterdam. You can reach him at firstname.lastname@example.org.