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FleishmanHillard Canada is unveiling results from its 2015 Authenticity Gap study - which measures the gap between brand and reputation by examining 150+ brands across 20 industries. They will be sharing brand agnostic insights and hosting a lively panel discussion using sports as a springboard to understanding how the research can create measurable results. The event will be held at the Hockey Hall of Fame, Toronto on September 22, 2015.

  • Andrew Barrett - Marketing & ​​Sponsorship Consultant, The Barrett Group Inc​.​ 
  • Jeff Deline - Vice President, Global ​Partnerships, MLSE 
  • Steve McAllister - Managing Editor, Sports at Yahoo Canada
  • Kelly Murumets - President and CEO, Tennis Canada 
  • Lisa Ferkul - Director of Hockey Sponsorship, Scotiabank
​FleishmanHillard Presenters:
  • ​J.J. Carter - Regional President, FH’s Leading Authority on Sports Brands, Sports Communications and Sports Marketing 
  • Angela Carmichael - General Manager & Senior Partner, Toronto 
  • Nick Drew - Senior Vice President, Head of Research & Analytics, Canada 

FleishmanHillard’s Paul Haugen spoke at the World Steel Conference on Monday, Oct. 6. He joined Bryan Dumont, President, APCO Insight as they both addressed the reputation of the steel industry. Click here​ to read the three morals and seven lessons learned from the cases Paul discussed.​​

 The Agora Blog