|SPEAKING ENGAGEMENTS & WEBINARS|
On Friday, June 27 FleishmanHillard Brussels hosted a breakfast roundtable discussion focused on Consumers’ Expectations and the Future of the European Food Industry. The event was well attended as representatives from the entire food chain were present including, farmers, processors and manufacturers, retail stores and chain restaurants.
FleishmanHillard hosted webinars on June 25-26 to reveal the 2014 report insights and inform attendees about how authentic companies behave by exploring the gap between today’s audiences’ expectations and the experiences companies deliver. Click here for the replay.
On Wednesday, May 21 Global Leader of FleishmanHillard’s Reputation Management Practice, Marjorie Benzkofer, along with FleishmanHillard’s Global Leader of the Energy sector, Richard Mullinax and U.S. Director of Corporate & Business Communications for Enbridge, Terri Larson, hosted a session at the Conference Board’s “Corporate Brand and Reputation Conference.” Their session focused on how to design a brand that is more authentic to better engage all stakeholders. To request a copy of the presentation, clickhere.
On Feb. 20 FleishmanHillard CEO Dave Senay presented at The Thread Summit in Denver, Colo. Senay’s presentation, “Authenticity: The Thread That Binds Brand and Reputation,” made a parallel between the legend of “The Red Thread” and FH’s Authenticity Gap research. As “The Red Thread” connects us to one another through time and across borders, FH’s Authenticity Gap insights help organizations connect to their audiences by bridging the gap between brand and reputation to create Authentic Engagement. To request a copy of the presentation, click here.
The Agora Blog
It does matter what they think
Perception is reality. Negative perceptions make effective communication challenging and can make the difference between a successful project and one that doesn't get built.
Managing reputation in the shark tank
You need a stopwatch nowadays to measure the time between an issue arising and some pundit, blogger, third-party expert, politician or garden-variety idiot expressing an opinion either through social media or via some news outlet.
Tell me a story
Anyone who has children, as I do, will have received the request to "tell me a story." Stories are a fundamental part of being human. You have to wonder, therefore, at what point the "story" gave way to the "message," at least among corporates.
"Welcome. Your reputation precedes you." Not perhaps the words you want to hear uttered on your first meeting with the prospective in-laws or your new boss on the first day of a new job. They may as well say "We've already formed an opinion of you..."
Hello emotion, goodbye Mr. Spock
To me, corporate comms has always been a field where "Star Trek's" Mr. Spock could excel as it requires rigorously rational, strategic thinking. It's a science: Pragmatically balancing stakeholder perceptions & responses to support business outcomes.
Longing for the days of William Saffire
I miss William Saffire. I miss the passionate discussions about the English language. In a world where everyone can be a publisher, I'm stunned to see how our collective vocabulary is deteriorating to such a base level. I am referring to the F-bomb.