FleishmanHillard’s Paul Haugen spoke at the World Steel Conference on Monday, Oct. 6. He joined Bryan Dumont, President, APCO Insight as they both addressed the reputation of the steel industry. Click here to read the three morals and seven lessons learned from the cases Paul discussed.
Daniel Kent, a professional psychotherapist and a director and senior partner at FleishmanHillard London recently wrote an article for the International PR Association’s Thought Leadership series. His lighthearted piece discussed what might happen if Big Pharma was a person and sought counselling. You can read the article here.
A blog post of Center on Reputation site blogger, John Onoda, was recently posted on the Latin American business website, América Economía. John's blog, which addressed how an organization can manage its reputation in today's "instant news" obsessed world, hit home not only with regular Agora Blog readers, but also those in the Spanish-speaking business world. You can see John's article in América Economía here.
On Friday, June 27 FleishmanHillard Brussels hosted a breakfast roundtable discussion focused on Consumers’ Expectations and the Future of the European Food Industry. The event was well attended as representatives from the entire food chain were present including, farmers, processors and manufacturers, retail stores and chain restaurants.
FleishmanHillard hosted webinars on June 25-26 to reveal the 2014 report insights and inform attendees about how authentic companies behave by exploring the gap between today’s audiences’ expectations and the experiences companies deliver. Click
here for the replay.
On Wednesday, May 21 Global Leader of FleishmanHillard’s Reputation Management Practice, Marjorie Benzkofer, along with FleishmanHillard’s Global Leader of the Energy sector, Richard Mullinax and U.S. Director of Corporate & Business Communications for Enbridge, Terri Larson, hosted a session at the Conference Board’s “Corporate Brand and Reputation Conference.” Their session focused on how to design a brand that is more authentic to better engage all stakeholders. To request a copy of the presentation, click here.