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2020 Blog Posts

Lest We Forget: Learning the Lessons from the COVID-19 Crisis

Brian West

March 20, 2020

While it may be too soon to talk about recovery, we will return to Business As Usual (BAU) from COVID-19, whatever form that BAU may take. So it is the right time to be capturing the lessons learned from this...

Six Things to Consider Before You Send That Blast Email Update …

John Armato

March 19, 2020

Six Things to Consider Before You Send That Blast Email Update … March 19, 2020 Share by John Armato People are inundated with COVID-19 updates from nearly every organization they’ve ever interacted with. The less value those emails bring, the faster...

Effective Communications in a Virtual Environment

Sophie Scott

March 18, 2020

Tips for how to get your message across while employees, customers and partners work through the COVID-19 pandemic Against the background of the global COVID-19 pandemic, all communicators understand the need for clear, concise, consistent communications. This is critical with...

Navigating COVID-19: A Test of Reputation and Reality

Rachel Catanach

March 17, 2020

2020 may be remembered as the year that the world changed irrevocably due to the COVID-19 pandemic. The year when working from home (WFH) became the norm rather than the exception. The year when holding virtual events became an expertise....

CEO Communications: Beyond Policies and Practices

Marjorie Benzkofer

March 16, 2020

As the COVID-19 pandemic sends shockwave after shockwave through the business world, leaders are scrambling to communicate how their organization is staying in front of the crisis to maintain the health and safety of employees and customers. But that is...

Navigating the Impact of Coronavirus on the 2020 Tech Industry Event Landscape

Michael Steavenson

March 10, 2020

The biggest global story of the moment is undoubtedly novel coronavirus (COVID-19) and as more cases are confirmed globally, concerns are increasing that efforts to contain the virus may not be enough to prevent a worldwide pandemic. Against this background,...

A How-To Guide to Joining the Gender Equality Conversation

Kelsey Rhoney

March 5, 2020

Today, consumers want to connect with brands on a deeper level. As the FleishmanHillard Authenticity Gap findings show, they don’t just want to buy a product or service, they want to connect with brands that support issues that are important to them....

Don’t Make It Personal, CEOs

Diane Poelker

February 18, 2020

Consumers and stakeholders want to know organizations are doing more than turning out new and shiny products for sale. It’s part of the new job description for CEOs — they must address the ways real-world issues and the seemingly endless...

Don’t Let Data Become a Dirty Word

Sophie Scott

January 8, 2020

Technology, and the vast scores of data underpinning our every interaction and transaction, has unquestionably made our lives better, more efficient and more fulfilled. Yet in recent years, the drawbacks have become glaringly evident, too. Privacy invasions. Misuse or outright...

What is a company for?

Rachel Catanach

January 7, 2020

Around a month ago, 181 of the US’s top CEOs showed a remarkable moment of unity. The Business Roundtable is a powerful lobbying group led by JPMorgan Chase’s Jamie Dimon. It’s a group of people not generally known for social...