» 2018

2018 Blog Posts

Navigating Zero Gravity

Marjorie Benzkofer

October 8, 2018

How do companies speak out on issues, but not alienate their customers and employees? Explaining the motive matters. You may not call it “zero gravity,” but you likely know what it feels like. Zero gravity is a place a lot...

Closing the Gender Gap by Closing the Confidence Gap

Natalie Freeman

August 13, 2018

As a 20-something woman in business, self-doubt is the devil on my shoulder. I’m “too young to speak in a meeting,”  “too inexperienced to critique the standard approach,”  “too unproven to meet the client,” etc. But the smart, confident, accomplished...

Viewpoints: Hong Kong’s renaissance starts with creativity

Rachel Catanach

February 6, 2018

This year’s Davos has been and gone. While the headline act was president Trump’s America first speech, the meeting’s theme of “Creating a shared future in a fractured world” was designed to recapture some of the high ground lost last...

What trends do you see on the horizon for communicators and for the PR profession in 2018 and beyond?

Paul Dusseault

January 5, 2018

The number of Americans expecting corporate leaders to weigh in on social issues is surging. We counsel CEOs leading companies who have been flummoxed by investors, customers and their own employees, demanding to know ‘where the company stands’ on immigration...