» 2018

2018 Blog Posts

Five Steps to Finding a Footing in Zero Gravity

Ashley Blaker

December 3, 2018

FleishmanHillard recently released research on the growing expectation that businesses engage in societal issues. We called it Navigating Zero Gravity because of the challenges associated with taking a stand when there’s seemingly no solid ground. The findings describe a new normal in reputation management,...

The Authentic CEO

Dominic Pendry

October 30, 2018

The pressure on CEOs has never been greater. No more is it enough to be cheerleader-in-chief for the company’s stock, visionary to its people, or strategist and coach to the leadership team. New research by FleishmanHillard finds that we expect chief...

Listen to Outrage

Kristin Hollins

October 22, 2018

Listen to Outrage It’s hard to listen — to really hear people — when they’re angry … and yet, it is so important to the work we do. It’s hard to pinpoint the issues and be reasonable when it seems...

Navigating Zero Gravity

Marjorie Benzkofer

October 8, 2018

How do companies speak out on issues, but not alienate their customers and employees? Explaining the motive matters. You may not call it “zero gravity,” but you likely know what it feels like. Zero gravity is a place a lot...

Closing the Gender Gap by Closing the Confidence Gap

Natalie Freeman

August 13, 2018

As a 20-something woman in business, self-doubt is the devil on my shoulder. I’m “too young to speak in a meeting,”  “too inexperienced to critique the standard approach,”  “too unproven to meet the client,” etc. But the smart, confident, accomplished...

Viewpoints: Hong Kong’s renaissance starts with creativity

Rachel Catanach

February 6, 2018

This year’s Davos has been and gone. While the headline act was president Trump’s America first speech, the meeting’s theme of “Creating a shared future in a fractured world” was designed to recapture some of the high ground lost last...

What trends do you see on the horizon for communicators and for the PR profession in 2018 and beyond?

Paul Dusseault

January 5, 2018

The number of Americans expecting corporate leaders to weigh in on social issues is surging. We counsel CEOs leading companies who have been flummoxed by investors, customers and their own employees, demanding to know ‘where the company stands’ on immigration...