» 2014

2014 Blog Posts

Crowdsourced Opinions vs Expert Knowledge

Holly Stark

December 15, 2014

Planning a recent vacation led me to a multitude of online reviews. I combed through Trip Advisor for hotel appraisals, Chowhound, Eater, and Yelp for restaurant reviews, and local city-centric sites for cultural offerings. Crowdsourced opinions are a boon to...

Communication Challenges for Organizations with International Scope

Darío Cutín

November 14, 2014

Companies and institutions from Latin American countries with an international presence, or with expansion plans, face major communication challenges that need to be adequately addressed, as they can impact the results of their global ventures. However, organizations often rely on...

The Responsibility that Comes with Power

John Onoda

October 8, 2014

This is an excerpt from remarks John Onoda recently made at a meeting of The Arthur Page Society, an organization comprised of the heads of communications at Fortune 500 companies, CEOs of major PR agencies and leading PR academics. Public...

Fooling Ourselves

Marc Lepere

September 10, 2014

Last week Professor Alexis Jay issued her report into the scandal of child-sex abuse in Rotherham, in the North of England. It is shocking reading; 1,400 children were sexually abused in the town over 16 years and it is overwhelmingly...

It’s time for brands to renew their marriage vows

Rachel Catanach​

August 12, 2014

I’ve just attended a wedding in Butterwick, Lincolnshire. It was an opportunity to experience the pastoral English countryside, eat the locally famous sausages and plum bread, and catch up with friends from Hong Kong and the UK. During the wedding...

Big Data science and the art of reputation management

John Onoda

August 5, 2014

The art of reputation management rests on the skills of communications professionals, the tools at their disposal and the raw material they have to work with. In the early days of public relations, the skills were mostly journalistic; the tools...

The Communications Conundrum

Nick Andrews

July 22, 2014

I’ve said it before and I’ll say it again: Communications is not, intellectually, very complicated. It’s not like quantum physics or complex neurosurgery, for example, and very few of us have PhDs. But despite this, communications is very rarely done...

“Do as I say, not as I do” leadership model recipe for disaster

Rachel Catanach

July 14, 2014

Recently on the front page of the Financial Times, there was an article about an internal video sent out to Deutsche Bank traders by Colin Fan, the co-head of the global investment bank. The video included a severe warning to...

It does matter what they think

Terri Larson

July 7, 2014

Perception is reality. This is a paradigm I face daily in my work at Enbridge, one of North America’s largest oil and gas pipeline companies. Negative perceptions make effective communication challenging and can make the difference between a successful project...

Managing reputation in the shark tank

John Onoda

June 19, 2014

You need a stopwatch nowadays to measure the time between an issue arising and some pundit, blogger, third-party expert, politician or garden-variety idiot expressing an opinion either through social media or via some news outlet. The attacks start almost instantly...

Tell me a story

Nick Andrews​​​

May 28, 2014

Anyone who has children, as I do, will at some point have received the request to “tell me a story.” Stories are a fundamental part of being human. In days of mass illiteracy, stories were the way in which society...

Courting China

Laura Tyson​​​​

May 20, 2014

“Welcome. Your reputation precedes you.” Not perhaps the words you want to hear uttered on your first meeting with the prospective in-laws or your new boss on the first day of a new job. They may as well say “We’ve...

Hello emotion, goodbye Mr. Spock

John Onoda

May 2, 2014

To me, corporate communications has always been a field where “Star Trek’s” Mr. Spock could excel because it requires rigorously rational, strategic thinking. It’s a science that involves pragmatically balancing stakeholder perceptions and responses in ways that support business outcomes....

Longing for the days of William Saffire

Anne McCarthy​​

April 24, 2014

I miss William Saffire. I miss the passionate discussions about the English language. I miss the fervent debates about the meaning of words and phrases. In a world where everyone can be a publisher and virtually everyone has the ability...

Communicator 3.0

Nick Andrews​​​​​​​​​​​​

April 11, 2014

Not so long ago, I sat on a panel at a conference in Prague (yes, I know, tough life). Anyway, the subject was “The Communicator 3.0.” What, therefore, does the next generation of communicator look like? Will we be different,...

What brands can learn from literature

Rachel Catanach​​​​

March 21, 2014

The story of “The Old Man and the Sea” is a compelling tale of triumph over adversity. Ernest Hemingway takes us on a journey where the protagonist, Santiago, battles it out with a huge marlin. The story is not just...

The reputation of the communications function inside the organization

John Onoda​​

March 14, 2014

Inside the corporations that aren’t near the top of Fortune’s Most Admired list — in other words, at most businesses — a commonly asked question is “What program can we do to be among the companies that get all the...

Lessons from Ozymandius

John Onoda

January 21, 2014

Lessons from Ozymandius I met a traveller from an antique land Who said: Two vast and trunkless legs of stone Stand in the desert. Near them, on the sand, Half sunk, a shattered visage lies, whose frown, And wrinkled lip,...

My friendly (Big) Brother

Nick Andrews

January 3, 2014

As a Brit, I’m not all that enamoured of conspiracy theories. Raised on a seemingly endless stream of government mishaps, as a nation I think we believe more in ‘cock up’ than conspiracy, unable to credit any government department with...