Marjorie Benzkofer is the Global Leader of the Reputation Management Practice at FleishmanHillard.

You can reach her at Marjorie.Benzkofer@fleishman.com

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The Authenticity Gaps for every country and every company or brand are different.

Day 1:

The Behaviors of Authentic Companies

Why is it that when we have more content and channels available to us than any time in human history, it is harder than ever to have a meaningful conversation? Why are authentic leaders harder and harder to find?

Much of the answer lies in the increasing disconnect between organization’s brands and their reputations. It’s a schism undermining businesses’ ability to operate and successfully achieve their goals.

Learn more about how authentic companies behave as FleishmanHillard explores the gap between today’s audiences’ expectations and the experiences companies deliver. The webinar will deliver practical counsel you can begin using immediately to more authentically engage with stakeholders. The insights are drawn from research conducted in the past year across more than 50 industry categories throughout Canada, China, Germany, Indonesia, the Netherlands, the U.K. and the U.S.

Watch a recording of the webinar below.


For an in-depth look at how authentic companies behave, download a copy of the 2014 Authenticity Gap Executive Summary. See below for a snapshot of the insights described in the summary.