Speaking Engagements & Webinars

Crafting a Compelling Story: Top Ten Tips

FleishmanHillard combines strategic counsel with constant innovation to help companies that need help getting their start-up business out there. FH Toronto met with start-up companies at MaRS to discuss this challenge. The session was focused on the infographic of top ten tips designed by FH Toronto.

Webinar: What You Need to Know to Be Sure Your Company Behaves Authentically in 2016

Hosted by Marjorie Benzkofer, FH Chicago, and Nick Drew, FH Toronto, the webinar discussed the findings of the most recent Authenticity Gap study. Among findings to be released this month:

  • How management behaves and the company’s impact on society make up nearly half of what shapes our perceptions and beliefs about a company – it’s about much more than the latest and greatest in your products.
  • Consumers are prioritizing value over innovation when it comes to products and services.
  • Our expectations of what makes a great place to work are shifting considerably.
  • And despite the fact that consumers’ interest in the environment is increasing, people believe companies are doing and saying less about it.
  • Finally, company-owned content surprisingly is gaining credibility over social media.

"Great Expec​tations" Food Industry Event

FH Chicago hosted an event called "Great Expec​tations" November 11, 2015 ​with a panel of experts discussing whether food companies can keep up with the ever increasing demands of consumers and the values they place on food. See the credentials brochure here.

Canada Authenticity Gap Launch

FleishmanHillard Canada unveiled results from its 2015 Authenticity Gap study - which measures the gap between brand and reputation by examining 150+ brands across 20 industries. They shared brand agnostic insights and hosted a lively panel discussion using sports as a springboard to understanding how the research can create measurable results. The event was held at the Hockey Hall of Fame, Toronto on September 22, 2015.

  • Andrew Barrett - Marketing & ​​Sponsorship Consultant, The Barrett Group Inc​.​
  • Jeff Deline - Vice President, Global ​Partnerships, MLSE
  • Steve McAllister - Managing Editor, Sports at Yahoo Canada
  • Kelly Murumets - President and CEO, Tennis Canada Lisa Ferkul - Director of Hockey Sponsorship, Scotiabank
​FleishmanHillard Presenters:
  • ​J.J. Carter - Regional President, FH’s Leading Authority on Sports Brands, Sports Communications and Sports Marketing
  • Angela Carmichael - General Manager & Senior Partner, Toronto
  • Nick Drew - Senior Vice President, Head of Research & Analytics, Canada

World Steel Conference

FleishmanHillard’s Paul Haugen spoke at the World Steel Conference on Monday, Oct. 6. He joined Bryan Dumont, President, APCO Insight as they both addressed the reputation of the steel industry. Click here​ to read the three morals and seven lessons learned from the cases Paul discussed.​​

The Agora Blog

  • Millennials Rise to Power in Hong Kong

    By: Elizabeth Fung

    The outcome of the 2016 Legislative Council Election has not only affirmed the power of Millennials in social mobilization, but also their influence at home. The dust has settled on the floor of the Legislative Council, more succinctly known as […]

  • The Age of the Media Artisan

    By: Rachel Catanach

    I cringe when I see the word artisan.  It’s over-used and applied liberally when there is no evidence of real craft.  I saw a large property company recently claiming their development was artisanal and the mind boggled. However, it is […]

  • Is your reputation 2017 ready?

    By: Nick Andrews

    Reputation. Every company has one, like it or not, and almost everyone would agree that reputation is a business asset. Many business leaders, however, particularly within SMEs, are leaving the management of their reputation to accident. At best, this is […]

  • Spontaneity, Community, and Subtlety in Digital Content

    By: Adam Reichmann

    As a creative director attending a digital marketing conference, I felt a little bit like a jazz musician at an orchestra conductor convention. I knew generally what was going on, but it was not really my world. As a result, […]

  • How PR Pros Can Turn Smart CEOs Into Dynamic Communicators

    By: Jack Modzelewski and J.J. Carter

    Corporate directors and shareholders assess performance primarily on business and financial results. They also have an obligation to evaluate leaders, particularly chief executives, on their ability to inspire organizations to achieve great feats, such as rallying people to make game-changing products […]

  • Perfect Your Prose: Learn to Write Well. But Why?

    By: Paul Dusseault, APR

    The admonition to “write well” is the wallpaper of counsel to young PR professionals — ubiquitous, but unnoticed. Missing from a lot of the figurative flogging is a reason (beyond the obvious) to lean in to the task of improving […]

  • The Importance of Public Relations Involvement in Native Advertising

    By: Janet Robinson

    Native advertising has become one of the most popular forms of advertising in recent years and shows no signs of losing popularity with advertisers and audiences. Publishers and producers in print, digital and broadcast have invested time and money to […]