Speaking Engagements & Webinars

Webinar: What You Need to Know to Be Sure Your Company Behaves Authentically in 2016

Hosted by Marjorie Benzkofer, FH Chicago, and Nick Drew, FH Toronto, the webinar discussed the findings of the most recent Authenticity Gap study. Among findings to be released this month:

  • How management behaves and the company’s impact on society make up nearly half of what shapes our perceptions and beliefs about a company – it’s about much more than the latest and greatest in your products.
  • Consumers are prioritizing value over innovation when it comes to products and services.
  • Our expectations of what makes a great place to work are shifting considerably.
  • And despite the fact that consumers’ interest in the environment is increasing, people believe companies are doing and saying less about it.
  • Finally, company-owned content surprisingly is gaining credibility over social media.


"Great Expec​tations" Food Industry Event

FH Chicago hosted an event called "Great Expec​tations" November 11, 2015 ​with a panel of experts discussing whether food companies can keep up with the ever increasing demands of consumers and the values they place on food. See the credentials brochure here.


Canada Authenticity Gap Launch

FleishmanHillard Canada unveiled results from its 2015 Authenticity Gap study - which measures the gap between brand and reputation by examining 150+ brands across 20 industries. They shared brand agnostic insights and hosted a lively panel discussion using sports as a springboard to understanding how the research can create measurable results. The event was held at the Hockey Hall of Fame, Toronto on September 22, 2015.

Panelists:​​
  • Andrew Barrett - Marketing & ​​Sponsorship Consultant, The Barrett Group Inc​.​
  • Jeff Deline - Vice President, Global ​Partnerships, MLSE
  • Steve McAllister - Managing Editor, Sports at Yahoo Canada
  • Kelly Murumets - President and CEO, Tennis Canada Lisa Ferkul - Director of Hockey Sponsorship, Scotiabank
​FleishmanHillard Presenters:
  • ​J.J. Carter - Regional President, FH’s Leading Authority on Sports Brands, Sports Communications and Sports Marketing
  • Angela Carmichael - General Manager & Senior Partner, Toronto
  • Nick Drew - Senior Vice President, Head of Research & Analytics, Canada

World Steel Conference

FleishmanHillard’s Paul Haugen spoke at the World Steel Conference on Monday, Oct. 6. He joined Bryan Dumont, President, APCO Insight as they both addressed the reputation of the steel industry. Click here​ to read the three morals and seven lessons learned from the cases Paul discussed.​​

The Agora Blog

  • Perfect Your Prose: Learn to Write Well. But Why?

    By: Paul Dusseault, APR

    The admonition to “write well” is the wallpaper of counsel to young PR professionals — ubiquitous, but unnoticed. Missing from a lot of the figurative flogging is a reason (beyond the obvious) to lean in to the task of improving […]

  • The Importance of Public Relations Involvement in Native Advertising

    By: Janet Robinson

    Native advertising has become one of the most popular forms of advertising in recent years and shows no signs of losing popularity with advertisers and audiences. Publishers and producers in print, digital and broadcast have invested time and money to […]

  • Cheaters never win, in love and reputation

    By: Angela Carmichael

    As FleishmanHillard in Toronto prepares to unveil our latest Authenticity Gap research results on September 22, the need to take stock of how reputations and brands are made and lost has never been more obvious. In today’s connected world, public […]

  • Protecting Corporate Reputations with the Investment in a Cybersecurity Team

    By: Janet Robinson

    All too often in the age of digital communication, corporations are faced with cyber security attacks that lead to data breaches involving loyal customer’s secure financial and identity information. When these cybersecurity attacks become public, the reputation of the corporation […]

  • Cybercrime – from the IT Department to the Boardroom

    By: Brian West

    ​Where we shop and what we purchase, to how we travel to work, we constantly give up personal information for the sake of convenience – the Internet of Things (IOT) has effectively made mines out of our mobile phones for […]

  • Cannes – The short and long of it. From Lions to Elephants.

    By: Rachel Catanach

    ​​​The dust is settling following the 2015 Cannes Lions International Festival of Creativity. The winners of the coveted gold Lions were decided following a marathon judging effort. The results were then dissected amidst a whirlwind of backchat and canapés. Among […]

  • Who Says What You Say?

    By: Paul Dusseault

    ​​​Marshall McLuhan’s mantra, “The medium is the message” is never so on display as in the selection of a spokesperson in times of crisis. Nor is the Authenticity Gap – the delta between an organization’s behavior and the public’s expectation. […]