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What Do We Value? Our expectations of how companies should behave authentically in a disruptive world
In July FleishmanHillard releases our latest exploration of the gaps between what consumers expect and how they experience some of the world’s most familiar brands. Our findings this year are surprising.
In exploring more than 25 industries around the globe, engaged consumers are, it seems, increasingly dissatisfied with the value of what companies offer. In fact, the very essence of what we value from business seems to have changed.
The largest study we have conducted to date, we believe this work offers crucial insights into how companies can better connect to ensure authentic engagement.
May 18, 2017
April 12, 2017
March 27, 2017
March 17, 2017
February 27, 2017
February 26, 2017
February 17, 2017
December 13, 2016